The Cool People Hotel

Item: Hotel Brando
Author: Elena Pircher, hostess

Brando is a place for people who don’t need to make a big fuss about beauty. For evenings that begin so effortlessly – a glance, a laugh, a glass of wine in your hand – and eventually become memories that last a lifetime.

Here, the laid-back spirit of the unspoilt Gsieser Valley meets a sense of style that feels effortless. Easy, warm, a little nostalgic. Like a dinner with friends where nobody looks at their watch and everything is just right: the conversation, the lighting, the atmosphere.

Brando is for modern travellers who want to immerse themselves. Out into nature and into that special harmony between the power of nature and quiet elegance.

A couple with wheeled suitcases in front of the illuminated mountain hotel at dusk

A hotel room with a woman in a bathrobe and a view of the mountains through the floor-to-ceiling windows

Luxurious bathroom with a stone washbasin, bath and mountain views

Indoor pool with mountain views and sun loungers in front of floor-to-ceiling windows

A woman is relaxing, reading on a sun lounger next to a side table with a glass of water on it

Wooden sauna with panoramic windows, views of the forest and the mountain landscape

An elegant spa room with a treatment bed and mountain views through large windows

A person is having a back massage in a warmly lit treatment room

A man is working out with dumbbells in a gym with a view of the mountains

A convivial meal with wine, candlelight, bread and a variety of dishes

A barman is garnishing a cocktail at a bar with a view of the mountains

A couple are sitting at a restaurant’s stylishly lit bar

A couple with suitcases in front of a snow-covered mountain hotel at dusk

Bedroom with a woman at the window and a snow-covered mountain panorama

A luxurious bathroom with a freestanding bath and a snow-capped mountain panorama

A woman in a bathrobe by the indoor pool, looking out at snow-capped mountains

Wooden sauna with a panoramic window, snow-covered fir trees and mountain views

Wellness area with a pool, sun loungers and a snow-covered mountain landscape visible through the windows

Hotel gym with a man, dumbbells and a mountain view through panoramic windows

“Brando isn’t the sort of place that imposes itself on you.” “It is part of that South Tyrol you won’t find on postcards: the cool shade beneath an old larch tree, the golden light on weathered wooden façades, voices from the neighbouring farmyard, a conversation that lingers longer than the evening itself.”

- Elena Pircher, hostess -